General Mills’ Kitchen of the Future with Jay Picconatto & Michael Stich

Jake discusses the innovative thinking behind some of the most recognizable, most iconic packaged food brands with Jay Picconatto, Global Media and Commerce Lead at General Mills and Michael Stich, General Partner and CEO of Services at Court Avenue.

“The value of a brand in this age of a hyper amount of information has never been more important and that brand must be modern. It must be rooted in purpose and appealing in terms of its base value proposition to us on a human level.”

When you think of innovative companies, you’d probably reel off a long list of companies before you’d name a packaged food company that’s been around for 150 years. General Mills’ longevity and durability are a testament to their think-forward culture and the innovation going on behind the scenes.

General Mills brands are likely part of your childhood memories and on your kitchen shelfs right now. And, even if the kitchen looks totally different in the future, General Mills plans to be there too. But how does a company sustain proven long-standing brands while also staying innovative enough to thrive in a fast-changing world?

Jake and his guests explore five aspects of innovation at General Mills:

Jake’s FIVE List:

  • Shaping consumer experiences in the changing world, including General Mills’ forward-looking initiative, The Kitchen of the Future.

  • How General Mills goes from identifying a consumer problem to implementing an innovative solution

  • How they structure for success today and balance that with visionary change for tomorrow

  • The challenge of personalizing messages and brand experiences in the era of privacy and an industry where retailers own the point of purchase.

  • The future and impact of sweeping changes as digital and physical grocery become more and more intertwined.

Host Jake Moskowitz and guests Jay Picconatto and Michael Stich talk about the kitchen of the future and what it takes to build brands and personalize brand experiences in the packaged food industry. Along the way, Jay shares some of the fascinating challenges and cultural nuances of the business, including the very real problem of 5:00pm decision fatigue and the future of front-of-house grocery stores as show places, rather than stores of stocked shelves. And, he muses about the old days when a great TV ad could make his year. Michael shares thoughts on the nature of their partnership (based on innovation) and points out some little-known developments occurring in the tech world that will change the nature of personalized marketing.