News & Insights

CourtAvenue Acquires BotsCrew to Expand AI Innovation and AI Agent Development

Rufus is Amazon’s next-generation generative AI shopping assistant, designed to help users make more informed purchase decisions. Integrated across Amazon’s ecosystem—via the mobile app and desktop experiences—Rufus provides seamless interactions for shoppers wherever they are. It offers a more intuitive, conversational shopping experience, reducing reliance on traditional search rankings and transforming how users discover products.

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Decoding Amazon Rufus: How AI-Powered Search is Reshaping the Shopper Experience and What It Means for Brands

Rufus is Amazon’s next-generation generative AI shopping assistant, designed to help users make more informed purchase decisions. Integrated across Amazon’s ecosystem—via the mobile app and desktop experiences—Rufus provides seamless interactions for shoppers wherever they are. It offers a more intuitive, conversational shopping experience, reducing reliance on traditional search rankings and transforming how users discover products.

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