Our new AOR model creates an integrated ecosystem where brand building, omnichannel destinations, and traffic drivers work as one unified system. Meet our new Chief Media Officer, Preston Larson, leading our performance media division.
Prompt Engineering is the process of crafting specific and effective instructions—also known as prompts—to guide generative AI models in producing desired outputs through its capabilities learned during pretraining. Prompts serve as a direct interface between our human intentions and the AI’s digital brain mapping to frame a fast response.
It all started with a beep. For 50 years, the UPC barcode has powered retail efficiency. But in today’s world of instant access, personalized experiences, and rising consumer expectations, it’s showing its age.
We’ve all been to an event, attended sessions, and walked away with ideas that would change the way we work. Additionally, we’ve all also written ideas off as hype, clickbait, or not relevant for our businesses at the time.
Rufus is Amazon’s next-generation generative AI shopping assistant, designed to help users make more informed purchase decisions. Integrated across Amazon’s ecosystem—via the mobile app and desktop experiences—Rufus provides seamless interactions for shoppers wherever they are. It offers a more intuitive, conversational shopping experience, reducing reliance on traditional search rankings and transforming how users discover products.