News & Insights

Decoding Amazon Rufus: How AI-Powered Search is Reshaping the Shopper Experience and What It Means for Brands

Rufus is Amazon’s next-generation generative AI shopping assistant, designed to help users make more informed purchase decisions. Integrated across Amazon’s ecosystem—via the mobile app and desktop experiences—Rufus provides seamless interactions for shoppers wherever they are. It offers a more intuitive, conversational shopping experience, reducing reliance on traditional search rankings and transforming how users discover products.

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CourtAvenue employees representing at the 2024 Best Places to Work in Cincinatti

CourtAvenue a Finalist in the Cincinnati Business Courier’s 2024 Best Places to Work Awards

The Cincinnati Business Courier recently recognized CourtAvenue as a finalist in their 2024 Best Places to Work awards. CourtAvenue is built on a culture of collaboration, innovation, and support, where everyone is encouraged to share their ideas and celebrate both professional and personal milestones. People are our most important resource, and CourtAvenue is committed to fostering an environment where everyone feels valued and empowered to grow.

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