It all started with a beep. For 50 years, the UPC barcode has powered retail efficiency. But in today’s world of instant access, personalized experiences, and rising consumer expectations, it’s showing its age.
We’ve all been to an event, attended sessions, and walked away with ideas that would change the way we work. Additionally, we’ve all also written ideas off as hype, clickbait, or not relevant for our businesses at the time.
Rufus is Amazon’s next-generation generative AI shopping assistant, designed to help users make more informed purchase decisions. Integrated across Amazon’s ecosystem—via the mobile app and desktop experiences—Rufus provides seamless interactions for shoppers wherever they are. It offers a more intuitive, conversational shopping experience, reducing reliance on traditional search rankings and transforming how users discover products.
CourtAvenue is proud to be recognized once again by Adweek as one of 2024’s Fastest Growing Agencies. Check out the full list here.
CourtAvenue is proud to be recognized once again by Adweek as one of 2024’s Fastest Growing Agencies. Check out the full list here.