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Kia

Reinventing car buying

The Challenge

Kia's brand had evolved but its digital presence hadn't kept up. Traditional digital touchpoints couldn't showcase the product experience the way the brand (and their vehicles) deserved.

What we did
  • Overhauled the Kia.com site strategy — with an updated approach to CX, high-priority features, and content.
  • Developed a content factory and an approach to leveraging emerging technologies on-site to keep up with the demand of frequent model releases, brand changes, and launch events.
  • Re-invented Build & Price by infusing flexibility, transparency, and simplicity into the experience.
  • Established a unified framework that ensured consistent and intuitive experiences across all of Kia's model experience pages.
  • Built a custom conversational chat experience for dealership pages that makes car buying easier.
  • Developed an on-site payment calculator that allowed shoppers to see their total vehicle costs.
The Result

Ranked #1 (previously #15) brand in J.D. Power's Mass Market Automotive Best Websites.

Kia
Elanco

Defining the NextGen AOR

The Challenge

The rules of brand marketing have changed. Consumers expect more, retailers demand more, and the fragmented agency models of the past can't keep up.

What we did
  • Data: Combined over 30 unique data sources into a single source of truth, powering MMM and AI-ready dashboards.
  • Media: Transformed Elanco marketing into a connected performance system.
  • Commerce: Executed best-in-class shopper marketing across B2B and B2C.
  • Content: Delivered differentiated digital shelf content via our proprietary UpLift process.
  • Platform: Elevated priority pages on brand owned-site.
  • Initiative: Drove cross-partner collaboration as OTC IAT lead agency.
The Result

Our unified AOR model connects commerce, media, content, platform, and data into one system — delivering Elanco richer customer experiences, smarter decisions, and measurable business results.

See the model in action: watch our case study.

Elanco
AT&T

Streamlining a complex digital ecosystem.

The Challenge

AT&T needed a mobile app that did more than allowing their customers to view their latest bill — one that interconnects their lives. They needed to redefine how their app, and broader digital ecosystem, could provide more value, connection, and transparency to their customers.

What we did
  • Redesigned the Flagship AT&T app through close client and agency collaboration, the creation of a new design system and implementation of a complete research and testing plan.
  • Delivered foundational strategy and CX assessments across B2B and B2C journeys and experiences.
  • Developed a new agile delivery operating model to improve how work gets done across digital projects.
  • Partnered to scale a cutting-edge digital organization through organizational planning and job description development.
AT&T

Our Capabilities

We help brands win across commerce ecosystems, digital platforms, media networks and AI-driven environments - all at once.

AI Products & Services

End-to-end AI solutions from strategy to deployment. We build custom AI products, integrate enterprise AI platforms and orchestrate intelligent automation across organizations. Our AI services use generative AI applications, LLM fine-tuning, AI agent development, RAG systems and compliance-ready enterprise AI infrastructures.Explore AI solutions

Digital Transformation

We solve complex Digital Transformation challenges by combining data, research and human-centered design to build high performing digital ecosystems.Explore capabilities

Commerce

We help brands win across retailer ecosystems through end-to-end commerce marketing strategy, digital shelf optimization and performance marketing.Explore commerce services

MarTech and Data

We modernize legacy digital infrastructure, deploy composable architectures and integrate personalization, predictive analytics and automated journey optimization so your experience layer works as one connected system instead of a dozen disconnected ones.Explore MarTech and Data

Media

We've reinvented the media agency model through proprietary targeting methodologies, rapid creative iteration and transparent performance reporting.Explore media services

Experiential

We create immersive brand experiences that connect physical and digital environments. By blending AI, dynamic motion graphics and immersive mixed reality environments, we're able to push creative content boundaries to create experiences that captivate and engage.Explore experiential

Insights on AI, Commerce, Digital Transformation and Enterprise Growth.

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BotsCrew, a CourtAvenue Company, Named a Select Partner in Anthropic's Claude Partner Network

BotsCrew, a CourtAvenue company, has achieved the Select partner tier in Anthropic's Claude Partner Network Services Track, recognizing its work building Claude agents, assistants, and enterprise rollouts that clients use in production.

CourtAvenue Named to Adweek's 2026 Fastest Growing Agencies List

CourtAvenue ranks #3 among large agencies on Adweek's 2026 Fastest Growing Agencies list, its third appearance, on 129% growth.

The AOR review has left the CMO’s office

AOR pitches used to be won in the CMO's office — now CFOs and CTOs are the ones deciding, and most agencies aren't built for that room

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