CourtAvenue has been awarded a groundbreaking 9-year contract with the U.S. Air Force,  aimed at supporting the Rapid Sustainment Office by accelerating AI and technology transfer across the RSO’s vast operations. Among 67 entities included in the $1 billion contract, CourtAvenue was the only marketing services agency named. 

The work will cover a broad range of areas, including digital media, marketing, digital consumer experience, and go-to-market strategies. “We’ll help the Air Force commercialize new kinds of platforms,” said CourtAvenue CEO Michael Stich. “[This could involve creating] internal social networks [for collaboration between bases or] go-to-market packaging for new initiatives like advanced manufacturing solutions and 3D printing, [speeding up] the diffusion of those platforms and programs across the Air Force.” 

The open-ended assignment is part of an indefinite-delivery/indefinite-quantity (IDIQ) contract and builds on CourtAvenue’s previous partnership as the digital agency of record for the Air Force through the University of Dayton Research Institute. During the 9-year span of the contract, CourtAvenue will apply its deep expertise in brand development and creative storytelling to the Air Force’s nearly 500,000 uniformed personnel, 170,000 civilian employees, 59 bases, and other facilities.

CourtAvenue is incredibly proud to be trusted by the U.S. Air Force with this critical mission. With a dedicated team of digital technology experts at the ready, CourtAvenue is eager to embark on the next stage of helping the RSO optimize and operationalize U.S. Air Force weapon systems readiness.