Join us for a virtual event where we’ll demonstrate how our UpLift process can take your content to the next level.
Think content is subjective?
Test it with UpLift.
UpLift reinvents content creation. We leverage the voice of the customer and quick-turn experimentation to deliver content that improves performance. Stop buying one-off landing pages or a website redesign. Instead, start buying better performance.
Our UpLift process ensures consumers see the content they need to make a decision in the moments that matter most.
Brands invest millions of dollars across their websites—from their homepage to PDPs, landing pages, educational content, and category pages. But do they really understand what consumers want to see across these experiences?
Our 5-Step Process for High-Performing Website Content
Step 1
Align on Business Outcomes and Opportunities
We start by aligning on desired business outcomes, then we leverage MarTech tools to understand optimizations based on current performance.
Step 2
Understand Consumer Content Needs
We pair our insights from new customer research with brand audience insights to make recommendations for strategic content updates.
Step 3
Design New Content Variants
We design content variants so that optimizations follow the needs of both audiences and MarTech content requirements.
Step 4
Leverage MarTech Partner for Variation Testing
We test content variants using the MarTech partner’s multivariate testing capabilities to identify top-performing elements.
Step 5
Drive Continual Experiments
Following initial tests, we leverage the MarTech partner’s full suite to identify additional opportunities for optimizations, ensuring content doesn’t become stagnant.
Our MarTech Partners That Bring UpLift to Life
The UpLift methodology can be utilized across a brand’s entire digital ecosystem, making sure each touchpoint a consumer engages with has been optimized based on their unique needs at that point in the purchase journey.
Retailer Ecosytems
By defining the content priorities shoppers have across the purchase funnel, we determine how PDP and brand pages need to be optimized to drive conversion at retail.
Pages on Brand-Owned Sites
We understand the unique content needs of shoppers on brand websites, leaning into the flexibility of an owned experience to over-deliver on content needs.
Traffic Driver Creative
Defining what will break through in a sea of similar media creative, we balance what shoppers need to see with the limited real estate within media specs.
UpLift + Catapult
When combined together, these two solutions can help you create best-in-class content and scale it across a broad set of products. With category buyers and AI-powered audiences, UpLift defines what content needs to communicate while Catapult leverages generative AI to develop, optimize, and scale irresistible content quickly.
Accelerate Your Digital Transformation
Tap into the full power of CourtAvenue to accelerate your digital transformation journey and achieve sustainable growth.
See Us
in Action
See how we’ve brought brands to life with engaging digital experiences and strategic solutions.