CourtAvenue
Press Release
Welcoming Preston Larson:
Leading Media in Our New AOR Era
We’re evolving the traditional Agency of Record model, and we're proud to announce that Preston Larson is joining Court Avenue as Chief Media Officer and CEO of Modifly, our performance media division.
Traditionally, brands have been forced to choose between building their brand and driving performance. The typical AORs operated in silos where brand teams worked separately from performance teams, owned experiences were disconnected from paid media, and retail strategies ran parallel to social engagement rather than in harmony.
We're changing that.
Our new AOR model creates an integrated ecosystem where brand building, omnichannel destinations, and traffic drivers work as one unified system. We achieve this by our collective model, Every touchpoint—from foundational brand strategy to performance campaigns, from owned landing pages to retail media—operates under one understanding of customer behavior, one consistent brand voice, and one cascading budget optimization plan.
Preston's Vision for Integrated Performance
Preston brings extensive experience understanding how performance marketing can accelerate the entire brand-building process rather than just driving conversions. His vision aligns perfectly with our integrated approach.
"I’m joining CourtAvenue because they’re tackling one of the most pressing challenges facing modern brands,” said Preston Larson. “It’s not about choosing between brand and performance, it's about building a system where both strengthen each other. This AOR model is transforming performance marketing from a tactical tool into a strategic engine for brand growth and commerce.”
"When performance becomes the intelligence layer,” Larson added, “it informs creative, retail, and digital strategy through one lens, one customer view, one brand voice, one budget strategy. The result is a smarter, more cohesive brand experience that drives meaningful business results.”
Preston has several superpowers, all rooted in his values, brilliance and drive. He solves the most complex business challenges for clients, delivers superior results through strategic use of data, and builds a healthy culture & team. His leadership is warmly welcome, and we look forward to great, long-term success together
What This Means for Our Clients
This appointment reinforces our commitment to delivering what brands actually need: improved content performance, enhanced brand experience, increased lifetime value and revenue, and stronger conversion rates across every channel and touchpoint.
With one team, one set of data and tools, one view of impact, and one joint incentive program, we're creating unprecedented alignment between strategy and execution, between brand building and performance marketing.
Looking Ahead
Preston's leadership will be instrumental in demonstrating how our new AOR model delivers superior business outcomes through specialized expertise and strategic integration. We're not just adding a Chief Media Officer—we're strengthening the foundation of how modern marketing should work