Lighraft
LightRaft
A commerce-centric data lake built for your organization and designed for complete data ownership and flexibility.
Transform fragmented datasets across sales, media, retail media networks, digital shelf, and more into an orchestrated, AI-ready data lake tailored to your business needs.
With data scattered across platforms and teams - selling across commerce channels is complex.
CourtAvenue’s LightRaft solution simplifies this complexity by breaking down data silos and unifying your scattered datasets into a flexible, AI-ready data lake. LightRaft integrates consulting, digital product development, technology, and ongoing support to meet your organization’s unique needs.
Why build a commerce-centric data lake?
Commerce success is driven by interconnected factors across the funnel—from driving awareness through media channels to delivering seamless shopping experiences on the digital shelf and achieving outcomes like sales and loyalty. Unifying these data points into a single source of truth allows your organization to:
Gain Streamlined, Full-Funnel Business Intelligence
Consolidate disparate dashboards into a streamlined BI experience for stakeholders, combining data and KPIs across the funnel into a holistic and consistent story for your entire team.
Unlock AI-Driven Decision Sciences
Orchestrated data easily integrates with advanced models, powering use cases like personalization sciences, market mix modeling, and LLM-ready datasets for conversational querying and recommendations.
Optimize Performance & Yearly Planning
With better-connected data, your team can quickly and confidently adjust budgets across media channels, pinpoint other areas for optimizations, and streamline annual planning with a centralized source of truth.
Why use CourtAvenue’s LightRaft approach?
Flexible Working Model
We treat LightRaft as a digital product. We offer tailored support across data engineering, architecture, visualization, and maintenance. Choose from full-team support or collaborative models to fit your needs.
Plug-and-Play Technology
LightRaft is designed to be flexible across your partner network, including visualization platforms and cloud environments. CourtAvenue also brings optional partners to help with ETL automation, classification, and agile market mix modeling.
Own Your Own Data
Keep your data in your organization’s own data environment. No more saying goodbye to data or scrambling to download data when changing partners.
Why CourtAvenue?
Our team provides a flexible bench of experts ready to plug in and deliver value fast—from implementation to optional ongoing support.
Proven Subject Matter Expertise
With over a decade of experience in commerce-related datasets, we know how to connect data to deliver the most value.
Faster Time-to-Market
Initial data setup and dashboards can typically be delivered in as little as 1-2 months—much faster than building an internal team.
Cost-Effective Solutions
LightRaft implementation and support for a full year cost less than hiring three full-time employees. And with our flexible approach, we can scale up or down based on changing support needs and priorities.