A differentiated approach to digital shelf content
Historically, digital shelf content included a combination of brand claims and retailer search keywords, but it missed a critical component – the voice of the customer. What if shoppers told us what information matters most when buying online?
Uplift: CourtAvenue’s Process for Content Development
How It Came To Life
What We’ve Achieved
- Scaled to 130+ SKUs across 7 retailers
- Scaled from Pet Health to Farm
What's Next?
- Content innovation (video and more)
- Content automation
- More product content (Farm, Innovation)
Live Examples On The Digital Shelf Today
Vet Home Delivery Pilot Program
In 2023, Elanco piloted a first-of-its-kind pilot program aimed at driving sales growth within the vet Home Delivery channel, helping vets take advantage of booming interest in eCommerce ordering.
We launched a variety of strategic tactics at participating clinics, and it was a success! We saw growth in Home Delivery buyers and sales, and received positive feedback from clinics. Clinics felt less stress about Home Delivery, more prepared to use the Home Delivery platform and more confident in answering questions. Plans to scale the program are currently underway.
