Insights

Rufus is Amazon’s next-generation generative AI shopping assistant, designed to help users make more informed purchase decisions. Integrated across Amazon’s ecosystem—via the mobile app and desktop experiences—Rufus provides seamless interactions for shoppers wherever they are. It offers a more intuitive, conversational shopping experience, reducing reliance on traditional search rankings and transforming how users discover products.

Andrew Solmssen talks digital transformation and CourtAvenue’s rapid rise to the top with Rick Howe on Talk Back to Television. See the full conversation here.

We’re thrilled to announce the launch of our new market research series, Street Sense by CourtAvenue, aimed at understanding how consumers navigate the changing world we live in.

How can cutting-edge AI revolutionize your workplace? Discover how AI enhances employee experience, boosts productivity, and streamlines operations in our latest article.

With over 70% of consumers expecting tailored interactions, AI is the key to meeting these demands efficiently. Discover how AI can streamline your marketing efforts, save time, and enhance customer experiences.

Breaking Through ‘The Wall of the New’: How to Create a Culture of Innovation. Don’t miss out on this insightful article written by Andrew Solmssen, Executive Director at CourtAvenue uncovering the art and science behind driving innovation. From challenging norms to embracing bold ideas, learn how CourtAvenue helps clients figure out their toughest challenges – fast.

Discover How We’re Revolutionizing Visual Content Creation and Optimization at CourtAvenue. Dive into our latest article authored by Erika Penrose, Senior Strategist, to explore the game-changing impact of AI on measuring, creating, and optimizing visual content.