The Thirst of the B2B Buyer
August 2, 2022
B2B purchasing transactions – already on a journey of evolution – are going through their most significant transformation yet. With buyers yearning for richer experiences, brands will need to reimagine traditional formulas. Think of someone who regularly interacts with best-in-class experiences (like Amazon) as a consumer. Still, once they get to work and put on their B2B hat, they’re met with dull, minimally visual websites (often about five years behind their B2C counterparts). A great example of this in the marketplace comes to life in the electronics category.