UpLift
UpLift
5 steps to high-performing content.
UpLift reinvents content creation. We infuse the voice of the customer and optimize copy and imagery with the power of AI to deliver content that captivates and converts.
Our UpLift content transformation bridges the gap between what brands promise and what shoppers need.
UpLift delivers pre-launch moments of proof to remove the subjectivity in content creation. Through direct research, SEO optimizations, validation with category buyers, and AI-powered image optimizations, we know how your content is going to perform before it goes live.
In addition to pre-launch moments of proof for UpLift clients, we’ve delivered:
Top 5
Improved search performance (moved products to top 5 in organic results)
2x
More than
double the sales growth rate
5x
Increased glanced view growth rate by five times or more
Step 1 - Understand Consumer Needs by Category, Retailer, and Place in the Funnel
We conduct quick-turn research to define priority messages.
Step 2 - Understand Complex Search Requirements
We define priority keywords to include in copy.
Step 3 - Validate Creative Updates
We test creative versions to determine how they’ll perform against the competitive set.
Step 4 - Leverage Vizit to Execute AI Image Optimizations
In partnership with Vizit’s AI audiences, we gain an understanding of predicted engagement for imagery and identify areas for optimization.
Step 5 - Build the Case, Scale, & Innovate
We demonstrate the impact of UpLift and scale our learnings.
UpLift can be utilized across your digital ecosystem, ensuring each touchpoint a consumer engages with has been optimized based on their unique needs at that point in the purchase journey.
Retailer Ecosystems
By defining the content priorities shoppers have across the purchase funnel, we determine how PDP and brand pages need to be optimized to drive conversion at retail.
Pages on Brand-Owned Sites
We understand the unique content needs of shoppers on brand websites, leaning into the flexibility of an owned experience to over-deliver on content needs.
Traffic Driver Creative
Defining what will break through in a sea of similar media creative, we balance what shoppers need to see with the limited real estate within media specs.
UpLift helps our clients infuse research into the content development process to create richer creative assets that deliver on core consumer needs.
Improve Content Performance
Our process has been proven to improve search results and drive incremental sales. For UpLift clients, we’ve been able to:
- Move products from page 2 and beyond to top 5 organic results
- More than double the sales growth rate
- Increase glance view growth rate by 5x or more
Build Internal Team Confidence
We remove the subjectivity in reviewing content by backing our content development in data, shopper insights, and AI-powered validation. Your team can feel confident that the content we deploy will stand out against the competition–with fewer rounds of revisions required to get there.
UpLift + Catapult
When combined together, these two solutions can help you create best-in-class content and scale it across a broad set of products. With category buyers and AI-powered audiences, UpLift defines what content needs to communicate while Catapult leverages generative AI to develop, optimize, and scale irresistible content quickly.
Accelerate Your Digital Transformation
Tap into the full power of CourtAvenue to accelerate your digital transformation journey and achieve sustainable growth.
See Us
in Action
See how we’ve brought brands to life with engaging digital experiences and strategic solutions.