Explore the latest AI-driven trends shaping market research this year in this piece written by Mark Newcomer, Chief Strategy Officer at CourtAvenue. Dive into the future of market research and the trends that are surfacing in 2024.
For those recently immersed in CES 2024, the tech excitement lingers. The event showcased a blend of present-day wonders and futuristic concepts, from flying cars to automated construction equipment.
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Generative AI has become a focus for many within our industry in recent months. A subset of AI-based startups is looking to transform the use of AI within the creative development process – transitioning from a world where only humans could deliver creative work that was legible and well designed to one where AI pairs creatives and machines closely together to improve outputs. Generative AI is predicted to become ready for mainstream use around 2030, but many are still unsure about what a successful AI + creative team partnership could look like. Generative AI startups don’t look to remove creative inputs, but instead, free up creatives to work differently.