Jake talks with Michael Stich, General Partner and CEO of the Services business at Court Avenue. There are periods in time when multiple forces converge in such a way that monumental change is bound to occur. This is one of those moments.
For more than 25 years, Michael and his teams have helped marketers understand and capitalize on innovation. Michael currently serves as General Partner and CEO of Services for CourtAvenue. He is also an advisor and investor in various startups. Prior to joining CA in 2020, Michael led the global Dell business for WPP, and the Advisory group for VMLY&R. He has also served as Chief Executive Officer and Chief Innovation Officer for WPP’s Rockfish, a top digital agency in the U.S. Rockfish served as a Digital Innovation Partner to the world’s most forward-thinking companies, including Ford, Walmart, Mars, Johnson & Johnson, and Sam’s Club.
It seems that the social commerce arms race is heating up. TikTok, Snapchat, Facebook and Instagram have all rolled out e-commerce capabilities. And if brands want to reap any of the benefits, they’ll need to get in while the water’s warm, says Brandon Biancalani, manager of paid advertising at social marketing agency Modifly.
If technology is built by and for humans, why does it often feel so impersonal? We chat with thought leaders and experts about the more human side of technology.