Modifly’s Brandon Biancalani Weighs in on Social Commerce

It seems that the social commerce arms race is heating up. TikTok, Snapchat, Facebook and Instagram have all rolled out e-commerce capabilities. And if brands want to reap any of the benefits, they’ll need to get in while the water’s warm, says Brandon Biancalani, manager of paid advertising at social marketing agency Modifly.

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