In this episode of The Business Conversation, Garrio welcomes Michael Stich, Partner at CourtAvenue and Investor and Advisor to various companies. He discusses the challenges being faced by the modern-day CMO and how much evolution this role has seen over the years.
“Don’t take it personally. An employee resigning, a customer canceling, missing a quarterly goal; this isn’t a reflection of you personally. It’s just business. Alternatively, when things are going great, don’t let it go to your head. As a founder, it’s so easy to personalize your business as a reflection of you, but that actually leads to irrational decision making.” – Kenny Tomlin, Founding Partner CourtAvenue
CourtAvenue’s Kenny Tomlin explains how the network will grow in a recession. The new generation of marketing services networks (they don’t like to be called agencies) that are turning the holding company model on its head include the likes of Media.Monks, Jellyfish, and more.
“The value of a brand in this age of a hyper amount of information has never been more important, and that brand must be modern. It must be rooted in purpose and appealing in terms of its base value proposition to us on a human level.” – Michael Stich: CEO of Services & Partner
Jake talks with Michael Stich, General Partner and CEO of the Services business at Court Avenue. There are periods in time when multiple forces converge in such a way that monumental change is bound to occur. This is one of those moments.
For more than 25 years, Michael and his teams have helped marketers understand and capitalize on innovation. Michael currently serves as General Partner and CEO of Services for CourtAvenue. He is also an advisor and investor in various startups. Prior to joining CA in 2020, Michael led the global Dell business for WPP, and the Advisory group for VMLY&R. He has also served as Chief Executive Officer and Chief Innovation Officer for WPP’s Rockfish, a top digital agency in the U.S. Rockfish served as a Digital Innovation Partner to the world’s most forward-thinking companies, including Ford, Walmart, Mars, Johnson & Johnson, and Sam’s Club.
It seems that the social commerce arms race is heating up. TikTok, Snapchat, Facebook and Instagram have all rolled out e-commerce capabilities. And if brands want to reap any of the benefits, they’ll need to get in while the water’s warm, says Brandon Biancalani, manager of paid advertising at social marketing agency Modifly.