General Mills wanted to get a better understanding of consumers’ lives and how they could best fit their future needs. To achieve this, we had to do more than create a vision; we had to bring that future to life.
We created an interactive digital experience called the “Kitchen of the Future.” It walked through a typical day at home set ten years in the future. Hotspots around the kitchen highlighted how General Mills integrated into daily commerce touchpoints within appliances, devices, and the kitchen itself.
This experience helped General Mills leadership align on a vision for the future and develop strategic initiatives around emerging technologies and purchase points.
This vision was further explored at CES 2023, the first time that General Mills had ever attended the conference. We created a curated CES experience for General Mills leadership and held workshops that further developed the initiatives laid out in the Kitchen of the Future.
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