Web3 for Good
When social platforms first emerged, brands quickly realized opportunities for new impressions, data collection, and deeper market penetration to ultimately increase sales. But unforeseen consequences of these tactics included higher rates of depression, anxiety, vast distribution of misinformation, cyberbullying, and countless other unfortunate byproducts. It’s easy to paint tech companies as the villain, but the reality is that all these negative outcomes were subsidized by brands. With the metaverse emerging as the new frontier, brands are (once again) eager to leverage their marketing potential. But this time around, brands could recalibrate strategies, refocus metrics, and manage expectations with a more ethical goal in mind. In the same way that Web2 democratized information, Web3 has the opportunity to democratize experiences.
