Discover how CTOs shape tech-driven agencies, connect with clients, and boost efficiency and revenue. Explore the essential role of CTOs in today’s competitive landscape.
In this episode of The Business Conversation, Garrio welcomes Michael Stich, Partner at CourtAvenue and Investor and Advisor to various companies. He discusses the challenges being faced by the modern-day CMO and how much evolution this role has seen over the years.
Modifly, a creative media agency and subsidiary of CourtAvenue, the leading digital transformation agency, is excited to announce the appointment of Nico Coetzee as its new President. With over 20 years of global advertising and technology experience, Nico brings extensive expertise and a track record of success in growing businesses and driving innovation.
CourtAvenue, the leading digital transformation agency, has recently appointed David Dettmer as its new Chief Technology Officer. In his new role, David will serve as a global ambassador for CourtAvenue Inc., empowering clients with unparalleled growth opportunities through his leadership of product development and his expertise in emerging technologies. With his unwavering commitment to enhancing technical capabilities, David will help CourtAvenue’s clients accelerate their business growth and achieve success on a global scale.
“Don’t take it personally. An employee resigning, a customer canceling, missing a quarterly goal; this isn’t a reflection of you personally. It’s just business. Alternatively, when things are going great, don’t let it go to your head. As a founder, it’s so easy to personalize your business as a reflection of you, but that actually leads to irrational decision making.” – Kenny Tomlin, Founding Partner CourtAvenue
Generative AI has become a focus for many within our industry in recent months. A subset of AI-based startups is looking to transform the use of AI within the creative development process – transitioning from a world where only humans could deliver creative work that was legible and well designed to one where AI pairs creatives and machines closely together to improve outputs. Generative AI is predicted to become ready for mainstream use around 2030, but many are still unsure about what a successful AI + creative team partnership could look like. Generative AI startups don’t look to remove creative inputs, but instead, free up creatives to work differently.
If you talk to twenty different marketing and media professionals and ask them for their KPI framework for which they measure success, you’ll likely get twenty different answers. Upon closer inspection, some metrics may be a common thread, but all too often pitfalls exist; some versions may try to measure everything to the point of becoming an eye chart of ups and downs, while others may be so focused on a specific job to be done that they lose context of the bigger picture. At CourtAvenue, we use a KPI framework that aims to simplify format, provide a balance of metrics, and allow for scalability across channels and experiences. All while introducing the customer journey into the mix.